Top Johnnie Walker Blue Label Ultra Secrets
Top Johnnie Walker Blue Label Ultra Secrets
Blog Article
In our quest for the lightest bottle probable, we took our eyesight to your workforce of expert glassmakers. Discovering shapes and glassblowing tactics to minimise glass use devoid of compromising sturdiness.
The end result saw glass remaining hand-blown into a teardrop form. For the first time during the brand’s heritage, the iconic sq. Johnnie Walker bottle is reformed.
Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip of the spear for glass—specifically for firms wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to boost the 'collective drink IQ' by rising general public recognition of the consequences of alcohol and supporting responsible drinking.
The expose of Johnnie Walker Blue Label Ultra signals the manufacturer’s motivation to innovation, with hopes that the ground-breaking style and design could inspire the greater luxurious, lightweight, and minimal-carbon whisky bottles of tomorrow.
In conjunction with external glass makers, the model rethought all elements of how the bottle is designed, produced and transported: from hand-blowing the glass, to using a teardrop condition which, for The 1st time ever, meant reforming the long-lasting Johnnie Walker square bottle.
Certainly—this collectible edition might be requested online and delivered securely to the doorway with signature confirmation.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is often a glimpse into the future of sustainable luxury spirits packaging
Having said that, the technological innovation does not however exist to roll out the Ultra bottle completely. Diageo hopes that this will improve, and it has currently been granted a patent to continue growth.
That is a globally allocated launch made from scarce stocks, which includes whisky from ghost distilleries which are no longer in operation. Fewer than 888 bottles ended up built worldwide.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo Besides this, more info Diageo has introduced that a royalty-cost-free license on the patent is going to be made available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley reported: “Rather then maintain this new expertise close to our upper body, we’re energized to be offering a royalty-free licence to our granted British isles patent to the globe.
We figured out that the lightest, strongest glass bottle you can also make without having compromising longevity is usually a teardrop shape.
“We’re almost certainly about 12 months from Individuals very first merchandise hitting the marketplace because of the lightweighting system.”
This is the one particular-off bottle for now illustrating the art with the feasible, to be a layout experiment and redefining light-weight as luxury. We're going to proceed to use these learnings across the wider Diageo vary.
Your payment info is processed securely. We do not retailer credit card particulars nor have access to your credit card information.
With our focused target presenting lightness across every structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.