Johnnie Walker Blue Label Ultra Options
Johnnie Walker Blue Label Ultra Options
Blog Article
Within our quest for your lightest bottle probable, we took our vision to a team of pro glassmakers. Discovering styles and glassblowing tactics to minimise glass usage without the need of compromising toughness.
The end result observed glass remaining hand-blown right into a teardrop shape. For The very first time within the model’s record, the iconic square Johnnie Walker bottle has become reformed.
Johnnie Walker’s 5 years of exploration and improvement have intended the understanding received is remaining applied through the range of Diageo goods.
Selecting the correct beginner whisky is a vital stage for any budding malts fanatic. Let's enable you start your journey.
Worldwide Style and design Director at Diageo, Jeremy Lindley who led the look challenge, stated, “Johnnie Walker Blue Label Ultra was born from an ideation session checking out the way forward for luxurious. With other groups transferring to light-weight – such as eyewear and high-overall performance cycling – we questioned regardless of whether luxury spirits could adhere to fit. “We took our vision to some group of professional glassmakers and during a five year test-and-learn procedure gradually found how to make sophisticated, lightweight glass.
This new, lightweight bottle is a matter of exquisite attractiveness; but more importantly, it demonstrates what is achievable In terms of lightweighting glass. We're going to proceed implementing these learnings across our range, getting more progressive strides as we glance to the way forward for Scotch.”
In the midst of its 5 years of exploration, the brand name is granted a United kingdom patent4 and also to motivate more progress within the business – and in a primary for Diageo – a license into the patent are going to be available with a royalty-no cost foundation to any individual on this planet who wishes to share in these discoveries.
Johnnie Walker Blue Label Ultra will be the manufacturer’s lightest 70cl Scotch whisky glass bottle so far and also to the best with the brand name’s awareness and investigation, the planet’s lightest 70cl Scotch whisky glass bottle2 . The look will take Daring strides and dares to experiment that has a recognised paradigm of luxury.
Established by way of a exam-and-find out product with external glass makers, this light-weight-bodyweight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's legendary square style and design, exemplifies the future of light-weight, and helps find out new possibilities for lighter, decrease carbon packaging alternatives.
We are right here when you're ready to take the plunge with Johnnie Walker and find cocktail recipes, new product launches and the most recent from our earth of whisky.
Diageo has mentioned which the “previously claimed ‘lightest excess weight scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo Along with this, Diageo has announced that a royalty-no cost license to your patent is going to be supplied to anyone who needs to affix Johnnie Walker in its mission. Lindley said: “Rather then maintain this new information near our chest, we’re psyched to offer a royalty-free of charge licence to our granted UK patent to the whole world.
We figured out which the lightest, strongest glass bottle you can make without the need of more info compromising durability is often a teardrop shape.
The reveal of Johnnie Walker Blue Label Ultra indicators the manufacturer’s dedication to innovation, with hopes that the bottom-breaking design could encourage the more deluxe, light-weight, and reduced-carbon whisky bottles of tomorrow.
Indeed—this collectible version is usually ordered on the internet and delivered securely towards your door with signature confirmation.
That job fell to Diageo’s world-wide style and design director Jeremy Lindley. Toughness and protection were Lindley’s priorities, but function needed to stick to kind. Soon after Mastering which the The natural way strongest condition for glass is the teardrop—the shape it Normally assumes when liquid—Lindley and his group created a teardrop with square sides, within a nod on the basic Johnnie Walker silhouette.
For the reason that time of its founder, John Walker, people who blend its whiskies have pursued flavour and quality higher than all else.